I am profoundly grateful to have been selected to be one of the Digital Advocates under the Elimination of Trans Fats in East Africa Region Campaign run by the International Institute for Legislative Affairs. The 6-month long initiative aims at laying the effective groundwork for successful elimination of partially hydrogenated oils (PHOs) which have detrimental impact on our cardiovascular health. This project is policy focused aiming at petition governments to legislate on elimination of Trans Fatty Acids.

Given that the success towards elimination of IP-TFA is dependent of different levels of stakeholder engagement, IILA is keen to engage digital advocates in sharing knowledge and effective implementation of the project. The effective use of social media is an integral element of a policy advocacy campaign. Working strategically with the digital advocates in pushing for elimination of IP-TFA will help to create a favorable environment for policy change. Key stakeholders, such as policy-makers and key opinion leaders, can be drawn to the cause through effective and strategic social media advocacy. At the same time, consistent digital advocacy will build public awareness and inspire people to take direct action towards this cause. As a digital advocate myself, I am looking forward to working with IILA to eliminate the TFAs through effective digital advocacy and policy formulation.

Brainstorming session on roadmap for digital advocacy at Sawela Lodges Naivasha

Published by Oduor Kevin

ODUOR KEVIN is a Public Health Specialist with considerable experience in the health care industry. He has worked in various organizations, leading projects and programs aimed at improving the health outcomes of people living with Non-Communicable Diseases (NCDs) and the general population. Oduor Kevin is currently the Chief Programs Officer at Stowelink Inc, a youth-led organization with a single most focus on addressing the burden of NCDs. Oduor’s experience in project management is attributed to his work at Population Services Kenya (PSK) where he served as a member of the National Coordinating Committee for Kitu Ni Kukachora project. Further, in 2019, Oduor Kevin was appointed as Kenyatta University Campus Director by Millenium Campus Network (MCN) to supervise and lead Millennium Fellows in their Social Impact projects. During this assignment, he successfully supervised the fellows and delivered them for graduation under the banner of Millennium Fellowship.

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