New Series Alert: Should You Join a Gym for Sustainable Exercise Habits?

Hi everyone! I’m Oduor Kevin, your NCD Advocate, and I’m excited to share the fifth episode of our series on building sustainable exercise habits. This time, we’re tackling a common question: Should you invest in a gym membership or just work out wherever you can? In this episode, I discuss the benefits of joining aContinue reading “New Series Alert: Should You Join a Gym for Sustainable Exercise Habits?”

Unmasking the Harm Reduction Narrative: The Tobacco Industry’s Deceptive Strategy to Expand Nicotine Markets

2025 Industry Interference Alert #004!  The Tobacco Industry Interference Digital Watch Initiative (TIIDWI) is dedicated to identifying and countering media narratives that align with tobacco industry interests. Our mission includes scrutinizing content that promotes industry-favored concepts like “harm reduction” and undermines effective public health measures such as the World Health Organization’s Framework Convention on Tobacco Control (WHO FCTC).​Continue reading “Unmasking the Harm Reduction Narrative: The Tobacco Industry’s Deceptive Strategy to Expand Nicotine Markets”

Episode Four: Why Consistency Beats Intensity in Building a Sustainable Fitness Habit

Hi there, and welcome to the fourth episode in our ongoing video series on building healthier lives and preventing non-communicable diseases (NCDs). This time, we’re diving into a critical truth about physical activity: Consistency Over Intensity. In this episode titled “Consistency Over Intensity: The Key to Building a Sustainable Physical Exercise Habit”, I unpack whyContinue reading “Episode Four: Why Consistency Beats Intensity in Building a Sustainable Fitness Habit”

Series Three: The Role of Physical Exercise in Preventing Non-Communicable Diseases (NCDs)

Welcome back to our series on physical exercise and its pivotal role in preventing non-communicable diseases (NCDs). I’m Oduor Kevin, the NCD Advocate, and today, we’re delving into how regular physical activity serves as a cornerstone in warding off NCDs. Understanding Physical Exercise Physical exercise encompasses any bodily movement produced by skeletal muscles that requiresContinue reading “Series Three: The Role of Physical Exercise in Preventing Non-Communicable Diseases (NCDs)”

Unmasking Industry Narratives: A Critical Examination of Filter’s Recent Critique on WHO’s Tobacco Control Efforts

2025 Industry Interference Alert #003!  The Tobacco Industry Interference Digital Watch Initiative (TIIDWI) is dedicated to identifying and countering media narratives that align with tobacco industry interests. Our mission includes scrutinizing content that promotes industry-favored concepts like “harm reduction” and undermines effective public health measures such as the World Health Organization’s Framework Convention on TobaccoContinue reading “Unmasking Industry Narratives: A Critical Examination of Filter’s Recent Critique on WHO’s Tobacco Control Efforts”

My Reflections from the 4th Global NCD Alliance Forum

The 4th Global NCD Alliance Forum, held in Kigali, Rwanda, was a transformative experience that brought together advocates, policymakers, and experts to advance the fight against Non-Communicable Diseases (NCDs). As a participant sponsored by the Global NCD Alliance under the Our Views, Our Voices initiative, I had the privilege of sharing my lived experience asContinue reading “My Reflections from the 4th Global NCD Alliance Forum”

Alcohol Tax and Policy Summit 2025: Strengthening Alcohol Control Measures in Kenya

From March 17th to 19th, 2025, policymakers, public health experts, and advocates gathered at PrideInn Azure for the Alcohol Tax and Policy Summit 2025 organized by the World Health Organization and Kenya’s Ministry of Health. This pivotal event focused on advancing evidence-based alcohol control measures to reduce the public health burden of alcohol consumption, particularlyContinue reading “Alcohol Tax and Policy Summit 2025: Strengthening Alcohol Control Measures in Kenya”

New Episode Alert! Understanding NCDs, Risk Factors, and the Role of Exercise

Non-Communicable Diseases (NCDs) are the leading cause of death globally, responsible for over 41 million deaths each year—equivalent to 74% of all deaths worldwide. These diseases, including heart disease, diabetes, cancer, and chronic respiratory illnesses, are primarily driven by lifestyle factors such as poor diet, lack of physical activity, tobacco use, and excessive alcohol consumption.Continue reading “New Episode Alert! Understanding NCDs, Risk Factors, and the Role of Exercise”

Tobacco Industry on the Offensive: Kenya’s Novel Tobacco Products Association (NTPA) Seeks to Roll Back Public Health Gains

🚨 Industry Interference Alert #002! 🚨 Under the Tobacco Industry Interference Digital Watch Initiative (TIIDWI), we have been closely monitoring industry-sponsored narratives and exposing their deceptive tactics. TIIDWI is dedicated to tracking, analyzing, and countering pro-tobacco industry messaging, particularly in the digital space. Through Google Alerts and real-time media monitoring, we flag articles that pushContinue reading “Tobacco Industry on the Offensive: Kenya’s Novel Tobacco Products Association (NTPA) Seeks to Roll Back Public Health Gains”

Spain’s Tobacco Waste Cleanup Law: A Victory or an Industry Ploy?

Tobacco Industry Interference Digital Watch Initiative (TIIDWI) is a dedicated effort to monitor, analyze, and expose the ways the tobacco industry attempts to manipulate public policy, research, and media narratives. Using real-time tracking through Google Alerts and other sources, TIIDWI identifies articles that either support the industry’s interests or provide valuable insights into tobacco controlContinue reading “Spain’s Tobacco Waste Cleanup Law: A Victory or an Industry Ploy?”